TOURISM AUSTRALIA BUSINESS EVENTS KIT

Creative direction on a promotional kit to attract overseas companies to engage with business tourism in Australia. An elegant three book pack was developed, moving away from the leisure campaign to reflect a sophisticated business destination. A successful targeted global campaign to the leading 350 CEO, captured the a meaningful language which reflect the strength and innovation off Australian Ingenuity and innovation.

“A successfully targeted global campaign to the leading 350 CEOs, capturing meaningful language which reflected the strength and innovation of Australian ingenuity and innovation”