Social Awareness Series

CONSUMERISM
The poster serves as a poignant reminder that the initial principles guiding consumerism in the 1950s have evolved into a ubiquitous and normalised force that profoundly shapes our world today. The early ethos of economists from that era now feels prophetic and remarkably contemporary, offering a stark warning for the future of our planet. We find ourselves fully entrenched in a consumer-driven paradigm, prompting reflection on the consequences and the imperative for sustainable choices. Economist Victor Lebow writing in the journal of retailing in 1955

ULURU POSTER
The Uluru Statement from the Heart is a profound declaration of nationhood by Australia's original inhabitants, with a cultural history spanning 60,000 years. Despite enduring displacement and over two centuries of silence, this statement seeks reconciliation, visibility, and Indigenous self-determination. It also advocates for treaties with the wider Australian community. Opting for handwritten words over a typeface adds a human touch, emphasising the heartfelt plea for understanding. However, the recent referendum to ratify the voice fell short, underscoring the ongoing need for increased awareness and support for Indigenous aspirations.

SECTOR

Illustrations

Poster series