DURBAN NATIONAL GEOGRAPHIC

We created an international identity and campaign for Durban, South Africa. The creative was built on the defined position of the durban identity, its history, geography and its colourful population. Its proximity and heritage in animal engagement together with the ethnic mix of the culture was drawn from to visualise the campaign graphics and ’eye to eye’ was the positional. First set of ads ran in National Geographic and their related publications. The creative is composed to highlight the cultural diversity of the Durban and highlight key activities, events and circumstances of the individuals.

COLLABORATORS

Ian Macfarlane of strategic consultants

SECTOR

International Campaign

Identity Design

Creative Direction & Execution