Business events at Sydney Olympic Park brochure designs
Sydney Olympic Park print works
Sydney Olympic Park prints
Sydney Olympic Park print typography
Sydney Olympic Park typographic infographic
Sydney Olympic Park map and cover infographic
Sydney Olympic Park block installation
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Sydney Olympic Park iceberg cabbage O
Sydney Olympic Park lettuce O
Sydney Olympic Park earth O
Sydney Olympic Park ocean water O

BUSINESS EVENTS AT SYDNEY OLYMPIC PARK



Repositioning the Sydney Olympic Park so that it expresses a collective voice to attract business events. This being a place-making exercise required the eight venues to come together under one collective identity and communicate through a distinctive voice. This resulted in retaining the unique identity of the 10 venues to function independently and within a cohesive branding campaign. Working closely with Sydney Olympic Park to create digital and print media over a 6 year period through two distinctive brand campaigns.

 

COLLABORATORS

Sydney Olympic Park


SECTOR

Placemaking

Brand identity and strategy

Creative Direction

Sydney Olympic Park yellow powder O