Preamble

The notion of the ‘Big Idea’ fills me with an equal amount of dread and interest. It is somehow alluding to the belief that “Big Ideas’, can actually produce positive change. It carries the misleading assumption of our time- that large projects and initiatives can actually ‘Change the World’. It all sounds fabulous and feels good but the reality is that few people want to make the essential changes, and its an awful lot of pressure to change personally and